Eddie Bauer is an American outdoor brand founded in 1920 in Seattle by its namesake, an outdoorsman who invented the first patented quilted goose-down jacket. The company offers premium-quality apparel, accessories, and gear for men and women, focusing on, but not limited to, the, {"anchor_text": "active", "link": "https://www.eddiebauer.com/pages/our-story"} outdoor lifestyle. The brand has a rich history of supporting mountaineering expeditions and, as of 2026, is navigating a significant retail restructuring